Impact of Internet Marketing Globally Essay

net market place. Refers to advertisement and marketing efforts that uses the web and emails to drive aim sale via commerce. 14 years ago J. A. Quelch and L. R. Klein described in their denomination The Internet and internal marketing, (Quelch and Klein, 1996) how the development of the earnings could affect global markets, naked products development, market research process and other aspects of international marketing. However both(prenominal) the pace of meshwork development have exceeded expectations, in fact the mesh have influenced the entire supply chain, vernal virtual communities were establish ever-changing the way companies and distribution aspects. New pricing and economic value adding models transformed the tralatitious approach to the revenue model. This report will examine the impact of the earnings development on internal marketing the focus of the research is on two aspects of marketing marketing research and promotion.The Positive impacts of internet ma rketing globally.New opportunities for global marketing Development of internet has opened up sassy opportunities for international marketers in many argonas such as new innovative products development, reaching greater number of potential clients, creating new value to consumers. Online advertising is an advantage because it reaches to thousands of consumers at a fraction of the comprise, according to (Lee & adenine carter, 2009) by 2012 over 1.7 million people all over piece will use the internet at least once per month. Internet is a rich source of valuable data for marketers almost of which tolerate be collected effortlessly by consumer online browsing patterns. Through online advertising international marketers can reach the consumers at a price importantly lower than printed media or TV, withal online advertisement and promotion are favorable for a longer period of time compared to advertising through traditional media.Marketers are able to target potential consumers d irectly eliminating advertising intermediaries which leads to trim back cost. The internet gives worldwide customer service where they get a 24/7 online customer support every day of the year. Interactive features of the internet takes building customer relationship to a higher level than it was affirmable before therefore internet proves to be fast and flexible colloquy channel. Understanding global consumers the internet is an effective tool for plowing global market research where new product concept can be feted over the internet to receive feedback, as in the case of UGOBE toy artificer (Meerman Scott, 2007, P.128). As a result of online survey the company was able non only to define its target audience and develop effective promotional strategy but also adds several attractive features such as software development kit for consumers interested in hacking the toy. This example proves that online surveys are a powerful primary research method.Negative impact of internet mar keting on global marketToday a extensive amount of business is done over the internet including buying, selling, paying taxes family line purchases can be done online, often a substantial serving. In certain fields or situation, the internet is simply bad for business.Internet brings new competitors to many areas of business which is a challenge to online sellers therefore hard to preserve customers. Quelch and Klein (1996) states that the internet will make it easier for small companies compete online worldwide referable to advertising cost that is reduced because of internet, advertising efficiency according to the customers need. It has also led to certain products becoming obsolete in digital age, including production line brokers, travel agents and even the post office. They have been largely replaced by have a bun in the oven websites, travel websites and e-mail, respectively.Online business require security and confidentiality which has a high cost of ensuring that the transaction are safe and that customers will feel comfortable to conduct business online, there is major security threats such as hackers , viruses, and e-terrorism call up that providing security only is an added expenditure. Internet has also led to loss of productivity due to employees using the internet at work they spent most time replying to their personal e-mails, following live sporting event and surfing. globally internet is a disadvantage because not everyone has an e-mail especially in developing countries, also online respondents anonymity is guarded less in equality with traditional mail surveys.