Marketing-Business Plan

1. Executive summary This is a market place send off for the high-tech trick TV, namely, Plasma-Display-Panel (PDP) TV of TCL Corporation. The purpose of this merchandising intent is to plan for how to subjoin existing market role and profit. This depart be through through more focus on existing market segments, marketing orientation approach and hereafter strategies. This plan includes 10 parts. They respectively are corporation background, situational audit, pulverization analysis, objectives, strategies, actions program, controls, contingency plans, and a short conclusion. To increase the market share and profit, TCL is advised to increase existing market segments and add brand-new products with warranty to take up more customers. More reason in different marketing mix strategies, are suggested to make better TCL. To summarize the plan, several snappy points should be highlighted, namely, (1) the environment features make for corporation developing. (2) The aspec ts of SWOT should be paid more forethought while the firm tends to expand. (3) The neat strategies are the warranty to drive on the company. 2. Corporate background TCL Corporation is a comprehensive large-scale state owned enterprise, established in Shenzhen city, Guangdong province in 1981. The chairman of the Board and President is Mr. Li Dongsheng.

TCL is well cognize from home to abroad, and has developed in some(prenominal) areas such as multimedia system electronics, Home Electronics appliances, Telecommunication Equipment, data Components, and Electronics Components. Mainly, it provides TV, refri gerator, mobile, VCD & DVD to the market! . TCL is the biggest deform TV manufacturer in china, which holds about 24 percentage of market shares in China in 2002. Meanwhile, TCL Group had tot up sales of RMB 31.9 billion and merchandise revenues came to US$1.16 billion. TCL also generated a profit of RMB 1.5 billion in 2002, and paid RMB 1.9 billion in taxes. Through 10-years relentless efforts and victorious the leading position of market, If you urgency to get a copious essay, order it on our website: OrderCustomPaper.com

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