How Puns Achieve Advertising Effects

2 ????20092010???????? 2007???????????????? ???? 26 ??:LLAAII How Puns Achieve Advertising Effects: A hardheaded Study of Puns in position Advertisement vacate: Puns ar fundamental rhetorical figures in advertizement. As Chinese, we ar familiar with paronomasias in Chinese advertisings, while less acquit guardianship to face puns. However, a disclose check of puns in English are useful. Based on slightly forward pack and my ad hominem interpretation, this article will focus on analyzing how puns achieve advertising effects in realizing any(prenominal) reliable functions of advertisement, with some seat theories and approaches in pragmatics. Key words: pun; advertisement; pragmatic I. Introduction Puns are popular rhetorical vehicles in advertising. Newspapers, TV programmers, WebPages, subways and even outsides our doors we stern find advertisements containing puns everywhere. As a Chinese student, I am familiar with many an(prenominal) puns used in Chinese advertisements, for example, lian tong shi jie?ying zai zhong guo (?????????), a advertisement for mainland China Unicom (zhong guo lian tong ). Since they are easy to remember and interesting.

As for English advertisements, I can appreciate some figures of destination used in them well, such as repetition, alliteration, contrast. However, just same(p) many other Chinese people, I have some difficulty in deduceing some of the puns in English advertisements, because of the culture gap and nomenclature gap. In fact, if we can understand them better, we will laugh when we m eet them as the native speakers. Theref! ore, as English major, I will abide more attention to such puns and try to understand them better in couch to cross the culture gap and language gap in this aspect. After reading some articles and books, I find the field of force of the function of puns in English advertisement will not only give us a better understand of puns but also some skills in practical use. Hence, establish on some previous study and my personal...If you want to sit a full essay, order it on our website: OrderCustomPaper.com

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