Marketing & Strategic Planning

Italia del Gusto The Taste of Italy Sauces and Dressings Taste-testing Party Alita Adams Marketing & Strategic readiness Ana Reina June 8, 2011 Problem And causa Objective olive garden is a restaurant chain own by Darden that delivers Italian-American food in a classy except sophisticated way. chromatic garden has been a highly fat food chain restaurant, simply it is experiencing a dec downslope in profits over the past five years (Dicker R. 2011). A lot of families and early adults be cooking more(prenominal) at home (Dicker R. 2011). Olive Garden needs to expand its securities industry to grocery stores in order to reach the people that are cooking more at home. It has come acrossn awhile for the saving to thump develop and people are sacrificing going to dinner party to make it money. Olive Garden experience an average of threesome per centum decrease in their guest count across their restaurants (2010 monetary Review 2011). A lot of restaurant owners involve experienced tough times with their business (Dicker R. 2011) and Olive Garden trusts to take a step ahead of its competition by religious offering its products to a refreshful market. Italia del Gusto product place depart contain a variety of sauces, not especial(a) to but including distinguishable varieties of spaghetti sauces and Alfredo sauces.

Italia del Gusto willing also mystify a line of salad dressings featuring their notorious house salad dressing and a variety of elementary dressings. Trigger Olive Garden will sustain a large taste-testing final result. The comm encement trigger will be in Warwick, Rhode I! sland because it has the highest population of Italian residents in the United States (States With Highest dowry 2011). The event will be a tasting party with crystallize quality chefs from the Olive Gardens culinary get of Tuscany. There will be two celebrated chefs at the event. Chef Carmelo Greco will be cooking at the kickoff party. Giada De Laurentiis will also be attending and cooking recipes with the new Olive Garden sauces and dressings. The party will be held Friday...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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