Memo

MEMOFrom : merchandise ManagerTo : Marketing TeamDate : 22nd March 2007Subject : Communication Strategies and promotional Mix for College StudentsReaching Targeted College StudentsOur organization highly depends on volunteer dress in to ensure that our aims ar strikeed . College students are a factor of the population that frequently aids us in much(prenominal)(prenominal)(prenominal) activitiesCommunication ObjectivesThe promotional objectives set should be in line with our merged objectives (Heifer planetary Web spot . Our promotional plan is not only to allow a meat but to invoke action by these students to help (Bellis MPromotion MixThe ideal promotional techniques that provide maximum electron orbit to college students are advertising and public dealings . Advertising forget reach students on a mass scale . T he reconcile strength that should be used is adverts on college magazines (Kotler. et al 1999 ,793-795 . The message should sample to touch the hearth of these students . A picture of the populate we are aiding can help in this respectThe public relations think can take the form of presentations conducted on the college exposit during the gravel hours .

Such presentations should also be clear and persuasiveThe get say of both promotion mediums is to induce kindness in students by highlighting the difficulties such persons encounter and how we can alleviate such burden through our helpReferencesHeifer International . Heifer s Mission to End thirstiness (on ! line visible(prenominal) from hypertext transfer protocol /www .heifer .org /site /c .edJRKQNiFiG /b .201465 /k .CECD /Mission_and_His tory .htm (Accessed 22nd March 2007Bellis M . Marketing Plan for the Independent Vendor (on line . Available from http /inventors .about .com /od /advertisingmedia /a /effective_marke .htm (Accessed 22nd March 2007KotlerArmstrong G Saunders J Wong V . Principles of Marketing Second European Edition . seat of government of the United Kingdom : Prentice Hall (1999PAGEPAGE 2 of 2...If you extremity to get a full essay, order it on our website: OrderCustomPaper.com

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