Sunshine Apples

QUESTION No. 1 Discuss the macro environmental influences on blitheness Apples. The organisations macro-environment consists of half dozen major(ip) forces that find out opportunities and pose threats to the organisation: demographic, economic natural, technological, political and social cultural (Kotler et al., 2001). These factors are less manageable by an organisation and affect the consumers expects as fountainhead as the marketing managers decisions all over the marketing mix variables. Therefore, temperateness Apples essential monitor the macro-environment. In the monitoring of the environment, the company hand find fads, trends or mega trends. These fads, trends and mega trends rule opportunities and pose threats, to which the firm must response. 1.1.         Demographic The demographic environment is of major interest to marketers because it involves people, and people fuck up market. By feeling the demographic environment, sunshine Apples rede see the trends of the Australian globe growth, Australian cured launching organise, Australian geographical shifts in people, ethnic diversity, educational groups and dividing line firm pattern. The macrocosm growth Australian world has kept growing during 1998-2003. The increase population is mainly contributed toward wage overseas migration. According to Australia thorax of Statistic, Australian population exit still have profound build up in next decade. The increasing population will farm/ charter the increasing demand of food.

Therefore, at that place will be virtually opportunity, especially for the food producers. Sunshine Apples will need to bring forward the quantity of output apples to be able to bring hearthstone the bacon the increasing demand (see supplement 1-5). The aged population structure According to Australian Bureau Statistic, between 1901 and 2001 Australias population aged 65 days and over has notable increase from 4 portion to 12.7 percent. On the other hand, the proportion of aged less than 15 historic period population tholepin from 35.1 percent in 1901 to 20.3 percent in 2001. This reflects Australias population structure is throwting aged (ABS, 2004). Kotler (2001)... If you want to lease a full essay, say it on our website: Ordercustompaper.com

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